Digital Marketing

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What is Digital Marketing?

All those methods and techniques that are used to promote any product or service in the online platform can be termed as Digital Marketing. It is a wide sector which has different domains such as Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Content Marketing and Copywriting and many more. Students these days are looking towards new career options that are interesting and fun learning and from which they can also start their own freelancing work.

Reasons To Learn Digital Marketing

Here are Top 5 reasons as to why you should learn Digital Marketing.

01

Growth in Your Career -

Digital Marketing and its demand is growing rapidly and it will always be an evergreen career. Not only young candidates but everybody no matter what age can learn this subject and build their career in it. Companies from all over the world require a digital marketer who can bring their business to an online platform and help them grow in the future.

02

Start Your Own Freelancing Business -

If you have a complete knowledge about digital marketing and you also obtain a certain amount of work experience from a company, then you can easily work as a freelancer and can work for different companies worldwide

03

Better Pay Scale -

Once you have a one to two years of work experience, you will be more demanded by companies in the job market and with that you can easily get a pay scale of 5 to 10 lakhs per annum. If you become a digital marketing manager, your income will fall under 6 to 8 lakhs per annum.

04

Easy to Start -

If you want to become an engineer, you need to earn a 4 years engineering degree but if you want to become a digital marketer, all you need is certifications and knowledge of a few skills and techniques and with the continuous practise you will be able to become a professional digital marketer.

05

Different Options to Choose From -

Once you enter into digital marketing, you will work on different areas of it and eventually after learning your course,... you will get to know in which field you are interested in and then finally you can choose that area. For example - If you love designing and creating posts for social media accounts, then you can choose social media marketing or if you are interested in writing then you can go for content marketing and build your career in it.

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Anion Softech is a Certified IT Company situated in Raipur that provides the best Digital Marketing Certification Course ... which is taught in both online and offline classes. Our trainers are highly professional and industry experts who have a deep practical knowledge of Digital Marketing. So, are you now ready to make your career in Digital Marketing ? Then stop wasting your time and get your certifications today with Anion Softech with a complete placement assistance.

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Digital Marketing Modules

Basic Diploma Program in Digital Marketing Management (9 Modules)

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What is Marketing?

  1. What is STP & 4 Ps of Marketing
  2. Understanding Marketing Processes
  3. Difference between Traditional Marketing, Internet Marketing & Significance of Digital Branding.
  4. Inbound and Outbound Marketing
  5. What is Digital Marketing?
  6. Understanding Digital Marketing processes
  7. Increase Visibility
  8. Visitors Engagement
  9. Bringing Targeted Traffic
  10. Lead Conversion
  11. Retention
  12. Performance Evaluation
  13. Digital Marketing Trends to look out for

    What is Content Marketing

  1. Importance of Content Marketing
  2. Objective of Content Marketing
  3. Various types of Content with practical examples
  4. Content Marketing strategy building process
  5. How to write Great Compelling Content
  6. Keyword research for Content ideas
  7. Content Optimization for Search Engines
  8. How to market your Content
  9. Magnetic Headlines
  10. 25 unique ways to write Magnetic Headlines
  11. 51 examples of Magnetic Headlines
  12. How to increase opt-in Email list with Content Marketing with examples
  13. Case study on Content Marketing
  1. Basics of graphic designing
  2. Fundamentals of Structure, layout, colours, templates
  3. Animation/GIF
  4. Graphics Content strategies
  5. Meme designing
  6. Tools for Graphic Designing
  7. Getting your 1st client for graphic designing (Proposal,pricing etc.)
  8. Graphics designing Assignments for India’s leading brands
  9. FAQ
  1. What is Website & its Importance
  2. Understanding Brief history of
  3. Website Management & its Components
  4. Website Creation & Consumer Behavior (A Practical Analysis)
  5. Creation of Wordpress Website
  6. Planning & Conceptualizing Website (On Wordpress) in our Class & Research Center
  7. Website Planning Process
  8. Website Development Cycle

    What is Searching & how Search Engine work

  1. Major functions of Search Engine
  2. What are Keywords
  3. Different types of Keywords
  4. Tools for Keyword planning
  5. Understanding Keywords mix
  6. Google Webmaster : Google Search Engine Consol (GSEC)
  7. On Page Optimization
  8. Off Page Optimization
  9. Local SEO
  10. Top tools for SEO
  11. Monitoring SEO process
  12. Preparing SEO process
    • Keyword stuffing
    • White, Black & Grey hat SEO
  13. Track, measure & analyze SEO

    What is Email Marketing?

  1. How Email Works?
  2. Types of Email Marketing
  3. Email Marketing & your Business
  4. Sending the right Messages with Life-cycle Marketing in Email Marketing
  5. Contact management & segmentation in Email Marketing
  6. Components of high performing Email
  7. Email design & Functionality
  8. The essential of Email Deliverability
  9. Developing relationships with Lead Nurturing
  10. Measuring success with Email Analytics
  11. Email Optimization & Testing
  12. Top Email Marketing tools and How to use them.
  1. Myths about Social Media Verification
  2. Why Blue tick is Important for Celebrities/Politicians /Brands/Businesses
  3. Digital Presence on Social Media, News media & popular websites
  4. List of documents needed
  5. Dos/Don’ts for Applying for verification Badge
  6. List of Popular News Websites/Portals for verification approval

    What’s the Difference Between Content Marketing and Copywriting?

  1. Principles for Turning into a Killer (Copywriter)
  2. The 1-2-3-4 Formula for Persuasive Copy
  3. Ideas from Dead Copywriters
  4. 10 Ways to Write Damn Good Copy
  5. Master This Copywriting Formula to Dominate Any Social Media Platform
  6. Things the Great Copywriters Wish You Knew
  7. Simple Copywriting Techniques to Get Your Customer
    8. ‘Beyond’ the Buy Button
  1. Politics & Digital Media - a brief insight
  2. Overview of Political campaigns transformation from Traditional to Digital (Global context)
  3. Digital Content strategies for Politicians in 2020 (IMP)
  4. Case study of Narendra Modi Digital Campaign for Loksabha election
  5. Getting Political client for your agency
    6. (Pitching, services offered, pricing)
  6. Latest trends (Twitter, Linkedin, Instagram by Leading Indian Politician)
  7. Do’s & Dont’s for handling Digital Media management of Politicians

Digital Marketing Modules

Masters Diploma Program in Digital Marketing Management (18 Modules)

  1. Social Media Marketing Overview?
  2. Understanding connections of Social Media
  3. How Social Media Change world with Case- studies in 2020
  4. How Social Media is Different mode of Marketing?
    5. Facebook Marketing
    Twitter Marketing
    Instagram Marketing
    Linkedin Marketing
    Pinterest Marketing
    Snapchat Marketing
    Spotify Marketing
    Quora Marketing
  5. Practical tools to understand all the Social Platforms Mentioned above
  6. Understanding linking of all Social Media & Re-Marketing
  7. Platforms for Marketing purpose
  8. Social Media Management Tools
  9. Case studies of Various Campaigns on Social Media Platforms
  1. Google AdWords Overview
  2. Understanding AdWords account structure
  3. Overview of Various Ad Centers ie. Bing, Google
  4. How to Create Search Campaigns on Tools mentioned above
  5. Analysis of AdWords Algorithm
  6. Understanding different types of Bid Strategy
  7. Types of Ad Extensions
  8. Understanding Keywords & Finding relevant Ad groups options
  9. Creating Ads on Google AdWords
  10. Creating & Optimizing Search Campaign
  11. Creating & Optimizing Display Campaign
  12. Tracking Performance/ Conversion
  13. How to use Re-marketing on Google AdWords?
  14. Latest trends in Google Ad Campaigns
  1. Evolution of Influnecer/Youtuber/Vlogger
  2. Myths about becoming Influencer/Youtuber/Vlogger
  3. Process to identify niche/passion/interest areas
  4. Process of Digital Identity creation
  5. Strategies to create B2C/B2B Connect to increase followers
  6. Tools/Equipments needed
  7. Importance of Social work/PR/Community to take your
  8. Digital brand to next level
  9. Strategies to Monetize your Digital Properties/Brand
  10. Case study of Popular Influencer/Youtuber/Vloggers across Asia
  1. Introduction to Video Marketing
  2. Reasons Why Video Marketing gained
  3. much importance over other platforms?
  4. How to create a Video : Introduction
  5. Video Marketing Strategies
  6. YouTube Marketing
  7. Video SEO
  8. Social Video
  9. E-Commerce Video
  10. Video Marketing Platforms
  11. Video Marketing Case studies
  1. How to get Freelancing Projects?
  2. Various Online Platforms to get Freelancing Projects
  3. Important Guide on how to Approach the Client &
  4. get the Project by beating your Competitor
  5. Freelancing & Personal Branding
  1. Foundation to build profitable Funnel
  2. Types & stages of funnel
  3. Strategies to organise & manage leads entering into funnel
  4. Funnel triggers
  5. Key Metrics for Successful funnel
  6. Implementation & Automation
  7. Strategies for Customer retention
  8. Automation tools & softwares
  9. Case-studies of successful Funnel & Automation by leading brands across the world
  1. Introduction to AI, ML & Deep learning
  2. Application of AI in Digital Marketing (Content generation, speech recognition etc.)
  3. Building AI Chatbot
  4. AI Capstone Project
  1. Understanding Lead Generation for Business
  2. Why Lead Generation is important?
  3. Understanding Landing Pages
  4. Understanding Thank-you Page
  5. Landing pages vs Websites
  6. Best practice to create Landing Page and Thank You Page
  7. Practical Exercise for creation of Landing Page
  8. Types of Landing Pages
  9. Reviewing Landing Pages created by Trainees
  10. What is A/B testing
  11. How to do A/B testing
  12. Selecting Landing Pages after A/B testing
  13. Converting Leads into Sales
  14. Creating Lead Nurturing Strategy
  15. Understand Ultimate strategy to Generate Leads
  16. Integrating various Online Marketing Efforts
  17. Intense practice on Conversion Chain CTA - Landing page- Thank you page
  18. Creating LIVE Lead Generation Campaign & Analysis
  1. Offline vs Online Marketing
  2. Why Integrated Marketing is necessary?
  3. Best Practices of Integrated Marketing
  4. Steps to build Perfect Integrated Marketing Strategies
  5. Case studies of Integrated Digital Marketing Campaigns – Airtel, OLA, Amazon etc.
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